Digidukan
Lakshya Agarwal & Kshitij Rungta
Founder
“"If you are joining a startup, don't think of it as just a job. You should feel that you are building it. If the company grows, you grow with it."”
DigiDukan follows a vision-first and action-oriented hiring philosophy, looking for people who are willing to build alongside the company rather than simply perform a defined job. The founders value ownership, adaptability, learning ability, and hands-on execution. They are open to young generalists who can figure things out as well as experienced startup professionals who can bring new perspectives. The company believes that ideas ultimately matter only when they are put into action, making initiative and execution important hiring signals. Candidates are expected to remain open to feedback, learn continuously, and contribute across responsibilities as the business evolves.
At DigiDukan, your ability to learn, take ownership, and act can matter more than having a perfectly defined background. The company is looking for people who can grow alongside the business, challenge ideas, and contribute beyond their formal job description. Candidates who are curious, flexible, action-oriented, and aligned with the company's vision can find significant opportunities to learn and grow.
- Feedback
- Independent thinking
- Startup experience/perspective
- Cross-functional contribution
- Treating DigiDukan as just another job
- Waiting for instructions constantly
- Overthinking instead of executing
- Being rigid about job responsibilities
DigiDukan hires based on vision alignment, ownership, adaptability, and willingness to learn rather than experience or compensation alone. The company values people who can work hands-on, take responsibility, think independently, and contribute beyond a narrowly defined role. Young talent with strong problem-solving abilities is valued, while startup experience is increasingly preferred for candidates who can bring external perspectives and knowledge.
DigiDukan's interview approach is relatively open and focuses on understanding how a candidate thinks, learns, and fits into the organization's vision. Depending on the role, candidates may go through technical or functional evaluation. The founders also consider past experience and whether the candidate can take ownership of responsibilities. The company places importance on feedback and believes decisions should be made quickly rather than being delayed by excessive overthinking.
Show that you see a startup as something you are helping build, not simply a job. Demonstrate ownership, adaptability, curiosity, and willingness to learn. Be prepared to work across functions and take hands-on responsibility. Explain how your goals align with DigiDukan's vision and demonstrate that you can turn ideas into action rather than spending too much time overthinking.