Why This Matters
The funding will be used to open more outlets, develop new menu offerings and grow Banaraswala’s franchise network. The brand currently operates three outlets across Delhi and also sells through major food delivery platforms.
What’s the Bigger Picture?
Banaraswala is looking to scale its regional food identity into a broader restaurant brand. Its dining experience draws on Banarasi traditions, including kulhads, pattal and clay elements. The company plans to expand into Banswara in Rajasthan, Sarangpur in Gujarat, and Farrukhabad and Fatehpur in Uttar Pradesh.
It aims to reach 50 outlets across Rajasthan, Uttar Pradesh, Delhi NCR and other Tier 2 markets by March 2027, through a mix of company-owned and franchise locations. The expansion will also require investment in its team, operating systems and processes.
Key Takeaways
Banaraswala has raised $2 million from Prax Impex to scale its traditional Banarasi food offering through new outlets, menu development and franchising. With three outlets currently operating in Delhi, the brand is targeting 50 locations by March 2027, including expansion into Tier 2 markets across northern and western India.
